We are Fresh Academy, a collection of fun, creative individuals who work at one of the biggest fashion studios in the UK. We like cameras, coffee and shoes… And on a Thursday we like to go home via Watford’s late night shopping centre!

Charlie Kaufman FSWPP Hon
CEO / Art Director
Charlie our director has over 20 years experience behind the lens and is the founder of The Fresh Academy. Charlie is a renowned fashion, portrait and function photographer with an FSWPP Honors, only a handful photographers have been awarded this title! Charlie’s work has been published in such publications as The Times, Daily Mail, Glamour, Elle and Cosmopolitan. You’re in for a real treat if you are lucky enough to have Charlie as your photographer when you visit Fresh! Just don’t be offended by his cheeky nature!
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Office Manager
Wonder-woman Hollie looks after our diaries, staff and studio schedule. Mother of two and Mother Hen of the Fresh girls, Hollie’s quick thinking and positive attitude keeps Fresh organised and cheerful. Our favourite days are when Hollie brings in her two children. Hollie created an optimistic atmosphere in the office with her humorous stories and ability to see the funny side of any situation.
Photographer / Social Media
Natalie has been a part of the Fresh photography team since November 2015 and is also in charge of our Social Media and Marketing. She is a passionate photographer, especially when it comes to fashion and she even enjoys doing an occasional bit of modelling herself! Natalie is known for her love of ridiculously sweet tea, chocolate and cakes.